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  • The Proven Marketing System for Gyms & Dojos

    July 23, 2025 3 min read

    The Proven Marketing System for Gyms & Dojos

    If you’re in the martial arts or fitness world, you’re probably no stranger to the struggle of marketing your business. 

    Between chasing leads, managing your schedule, keeping up with social media, and trying to get more students through the door, it can feel like you’re spinning plates—while sparring blindfolded.

    That’s where the Market Flex ecosystem comes in.

    It’s not just a marketing tool—it’s a collection of tightly integrated systems built specifically for martial arts and fitness business owners.

    Unlike other solutions that were patched together by hobbyists or studio owners-turned-marketers,

    Market Flex was created by full-time professionals who’ve been doing high-level marketing and lead generation for over a decade—long before they ever touched a school mat.

    Let’s break it down.


    1. EDDM360: Why Direct Mail Still Wins

    Yep—print isn’t dead.

    In fact, when used right, it’s one of the most powerful tools you can have in your marketing arsenal. The EDDM360 system takes direct mail to another level.

    This isn’t a DIY flyer run. It’s a done-for-you service that designs, prints, bundles, and delivers professional marketing postcards directly to your ideal local prospects.

    But here’s the magic: each card connects to a custom landing page, trackable QR codes, and follow-up sequences—turning your mailbox message into a digital conversation.

    You’d be shocked at how much strategy goes into the physical side of the drop.

    We talk to postmasters, bundle based on geography and conversion rates, and time the drops to maximize visibility.

    This isn’t spray and pray—it’s targeted saturation with purpose.

     

    2. Web Famous: Websites That Actually Convert

    Most websites in the martial arts and fitness world don’t sell—they sit there.

    Web Famous is our flag ship - online solution to - help conversion - it's a website, funnel, email, text, voice, CRM, store, and course system in one. It’s lightning fast, branded beautifully, and most importantly—it’s built by people who understand direct response.

    We didn’t start with a school and then learn how to build websites.

    We started with websites and marketing that worked, and later tailored them for studios and gyms. That’s a big difference.

    We know how to write copy that moves people, how to structure pages to create trust, and how to nudge people from interest to action.

    It’s not about “having a site.” It’s about having one that works for you—while you teach, coach, or sleep.

    3. Video Muscle: UGC That Builds Trust

    Let’s talk video. You’ve seen the polished gym reels. But do they actually convert?

    Turns out, people don’t trust perfection. They trust people. That’s why UGC (user-generated content) is crushing it in 2025. Check out our Fire Your Ad Guy process to do it yourself and save big money. 

    Video Muscle taps into this by helping you get real video content—from instructors, students, parents, and staff—and turning it into scroll-stopping social proof. You don’t need a pro studio. You need a smartphone, some coaching, and a system to put it all together.

    These videos work beautifully in ads, email, and especially when paired with EDDM360 and Web Famous.

     

    The Bottom Line: This Isn’t Theory. It’s a System That Works.

    There are plenty of people telling you how to market your school. Most of them only know what worked for their school. That’s the difference.

    At Pixel Mobb (our parent company), we’ve run campaigns across the country, tested offers, optimized funnels, and built systems for others—not just ourselves. We’ve built more high-performing campaigns in a month than some studio owners will in a year.

    We don’t own a school. We’re not dabbling in marketing between classes. We’re full-time professionals who live and breathe this world—so you don’t have to.

    And that’s the power of the Market Flex ecosystem. It’s not just tools. It’s not theory. It’s a proven way to get more leads, more trust, and more growth for your business.

    Want to see how the trifecta works in your area?

    Start here:

     

     

    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

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