We are at the boom of an era. The video revolution has taken off.
It is no longer enough to just do an FB live or create a video of you standing there and talking.
People want to be engaged. And engaging others is done extremely efficiently using video. Mix video with physical world print marketing and you have a combination of unlike anyone else.
But here is the challenge.
What do we film? How do we engage customers in a way that makes them feel what we do? That makes them feel like they are part of my program?
Well, there are a number of ways to do that. One of the biggest things I suggest is to make sure that when you are recording your videos you have a plan as to why you are doing the video in the first place.
Remember something about video, it is the closest medium for them to actually be there with you in a 1 on 1, face to face setting. It has a level of intimacy that is unlike any other medium. Because of that very reason, it allows people to connect with your business extremely well.
However not all video is created the same. It is important to cover a bunch of key points in your videos. It isn't necessarily hard work, it just is pre planning and understanding the caveats to the medium. It's where most people struggle and get lost. And they wind up giving up. I have to say that in the martial arts industry not many people are using this. Which gives you a MASSIVE unfair advantage.
Here is a video we did for our good friend Charlie Vinch at Budo Martial Arts.
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.
This is a long one - but it's filled with info - take 6 minutes to read it. It will help you grow greatly. It is over 13 years of experience - direct from my - fingertips. :)
It's 2023. A few myths spread in this industry - that is counterintuitive - and I think dangerous to your overall business and marketing health.
As a martial arts business owner, you may be wondering how you can take your business to the next level. You may have tried traditional marketing methods, but you're not seeing the results you want. If this sounds familiar, then it's time to try video marketing.
Christopher Perilli
Author
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.