Marketing is one business aspect no business can ignore. Whether it is small or large, the business needs to capture customer attention. Splitting marketing further, content is what is mostly used for grabbing attention nowadays. And no longer is it just words that are considered as content. Marketers are now promoting video content along with print medium. Both videos and print are further divided into creative trends. In print, we have infographics, newsletters, and brochures apart from just articles and blogs. In videos, businesses have begun shooting live events, behind the scenes, 360 videos, tutorials, and more. Honestly, the options are plenty but what most businesses don’t know is how to create content.
At Dojo Muscle, we regularly work with martial arts schools to get them the exposure they require. For us, it is important to get the client positive results. While it may not be an overnight process to optimize leads generation and sales conversion, it is still not all that complicated if done right. When providing the martial arts marketing service, we try to combine the smart aspects to produce the right results. At Dojo Muscle, we believe that both martial arts video marketing and martial arts print marketing are essential to developing customer attention.
Print marketing has been all the hype for ages. Developing informative articles and blogs has been practiced by all kinds of businesses across the world. We should never underestimate the power of the written word. Despite the fact that martial arts video marketing is more hyped nowadays, written content still has not lost its value and creativity. For one, there is still a good amount of people who don’t have access to fast internet services in order to view videos in their full glory.such people mostly depend on what they can read. Moreover, it is not just the internet that features martial arts print marketing. You can print market through posters, newsletters, and brochures. Many people are likely to notice them immediately rather than log on to the internet to specifically look for your information. For a martial arts school, such printed materials can yield great results.
At Dojo Muscle, we have ready-made printed post and rack cards. For example, consider this back to school promotion. Across America, the back to school time is one of the most hyped ones. This is the perfect opportunity to put a word out there for yourself. The Dojo Muscle has created this creative and fun trial pass. It effectively captures the attention of the customers and delivers the appropriate message quickly.
Here is another similar back to school promotional content. We effectively use the time of the year to deliver the information on how martial arts can help your child be better at school. A lot of other similar promotional content frameworks can be found on our website as part of our martial arts marketing service.
Now that we have discussed the significance of print media never going out of style, it is time to focus on what is at the forefront of the marketing world today. Videos have rapidly become a powerful tool for marketers around the world. There are more than a couple of ways in which videos can be creatively used to deliver the right brand messages. At Dojo Muscle, we continually encourage our clients to incorporate martial arts video marketing. Martial arts is such a practical field that there is no limit to how videos can be used positively to promote it. Videos can be used to make customers understand different techniques and even record actual classes at your school. This is one of the most upfront methods of making a potential target market understand what you do and why.
For video content marketing, browse our ready-made videos for martial arts schools here Dojo Videos.
Having established the importance of both martial arts print marketing and martial arts video marketing, let us now focus on how to create content. As mentioned earlier, there is no lack of hype when it comes to experts urging to develop the right content. But how do you actually develop it and ensure that it yields the marketing results needed for your brand?
One of the very first advice given by the experts of Dojo Muscle is to create personalized content. It is very easy to imitate the trends circulation in your industry but adding your own perspective is essential. You not only need to capture the customer attention but want to portray yourself as different from what your competitors are doing.
For example, you may be teaching the same technique to your students as any other martial arts school. But for effective martial arts marketing, you must add a personal touch to whatever content you create. Perhaps, you have a different take on how the technique is taught to students and practice slightly separate method of teaching. You can go on to add why this different method will be more useful to the students and much more depth can be added similarly.
We are not just marketing experts. We are actually martial arts experts helping martial arts schools develop the student base they want. We take the specific martial arts industry requirements under consideration to develop content for the clients. Apart from the many print and video marketing products, we also offer a video course to our clients. This course is a blueprint to understand how you can create the most effective video content for your martial arts school and speared your brand message among a potential target market.
In conclusion, the important thing to remember is the combination of creative ways of content marketing and developing meaningful content. The power of the right martial arts marketing strategy can easily convert cold traffic into warm.
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.